“One is only happy in proportion as he makes others feel happy.” ~ Milton Hershey

Go ahead: break off a piece of Hershey bar and savor its rich chocolaty goodness as it slowly melts in your mouth. Mmmmmm! Did you know those rectangular sections are called ‘pips’? 🙂

Hershey’s chocolate defined my childhood.
When I was growing up, I simply had to have a Hershey’s Milk Chocolate bar whenever I went to the movies or had extra money from my allowance. So much happiness for just a nickel!

We poured Hershey’s syrup into cold milk and over vanilla ice cream, and I’ll always remember the first time I made and devoured my first S’more at Campfire Girls day camp. Marry me, please. And best of all, every Christmas, Grandma Yang would give a five pound box of Hershey’s Kisses to each of her eleven children and their families. The holidays wouldn’t have been the same without those sweet kisses.

You can see why I was excited to see this brand new picture book biography, On the Corner of Chocolate Avenue: How Milton Hershey Brought Milk Chocolate to America by Tziporah Cohen and Steven Salerno (Clarion Books, 2022). Though a longtime Hershey’s fan, I actually knew very little about the life of America’s Chocolate King.

Through hard work and perseverance, a poor boy from Derry Township, Pennsylvania – one who probably never tasted chocolate as a child – grew up to create a chocolate empire as a pioneering confectioner, resilient businessman, and dedicated philanthropist.
Hershey’s achievements in mass production and bulk export helped to popularize chocolate around the world, making it accessible and affordable for the average consumer.

As the story opens, we see 8-year-old Milton gazing longingly at the sweets displayed in a shop window. Chocolate is a treat solely for the wealthy, and Milton was from a poor family. Since they moved around a lot, he attended six schools in seven years, barely learning how to read.
At age 14, he left school to help support his family. After a brief stint as a printer’s apprentice, he worked at Royer’s Ice Cream Parlor and Garden, where he learned the basics of candy making (ice cream, taffy, lollipops, marshmallows). Seeing candy’s power to make people happy, he decided it would be wonderful to build his own candy business.

Several years later, he borrowed money from his family to open the Spring Garden Confectionery Works in Philadelphia. Unfortunately, this business, as well as two others he started in Chicago and New York, failed.
Continue reading